Thursday, January 1, 2009

Link Building With Article Submissions

By Dan Duvano

Link building is probably something you've already heard of. As you may know, its a crucial part of any search engine optimization efforts in today's climate. While link building is clearly not the only method, it is certainly one of the most important of all methods you can apply to your search engine optimization efforts.

More than simply building links is to make sure those links are of good quality. High quality links need to be from a well developed site, on a topic relevant to the topic of your site. A very popular and effective method for gaining such top quality links is to submit articles to various places.

What then is article submission? Article submission is the process of you or someone else writing an article, and then submitting that article to a number of article directories. There are a large number of these directories around the internet. At the end of each article you write you can add some information about the author, including a link to your website.

Benefits of Article Submissions

Article submissions are a widely used method of advertising and link building as well. There are a variety of different benefits that can be linked to article submissions.

If you have any doubt about whether you should be using this method, read on discover the full range of benefits from article submission.

Benefit #1 - Build Up Your Reputation

First of all, a top benefit of link building is that it helps to build up your reputation. When you are building an online business, it's definitely important to make sure that you are viewed as an expert and someone that people can trust. When you use article submissions that include quality information, people will begin to see you as an expert in your field, they'll trust you, and you'll effectively build up your reputation.

Given the impersonal nature of the internet, if people learn to trust and respect you first, they are far more likely to be happy to buy from you. In this way article submissions not only produce links, but also make your conversion rate increase.

Benefit #2 - Cheap Advertising

Articles can also be thought of in a different way - as a direct advertisement. Ever see those full page advertisements in newspapers that look like part of the newspaper itself? You should think of each article you write as being similar to this. Aside from building link popularity, people will also arrive directly at your article and depending on how it reads, they may click straight through to your site.

Number three benefit - A superb method of marketing

Article submissions end up going far further than mere article directories. They will be republished by any number of people into weblogs, ezines, other websites and more - and all without any further effort from you. As your article continues to find its way around the internet, your personal and website brand will continue to grow.

How it Helps You Build Up Links

So now we've covered some of the other benefits of article submissions above, it's time to come back to how it actually builds links to your sites. The main way is that at the end of each article there is what is commonly referred to as a resource box. In the resource box you write a brief blurb about the author and of course, include a link to the authors website (yours).

This resource box is copied any time someone publishes your article, meaning you get yet one more backlink to your website. This methods means the number of one way links to your website grows over time.

So, it's easy to see why link building services often turn to article submissions. It's an excellent method that you can easily use to build links. It's cost effective, easy to get started, and it really works. If you are interested in building up links to your site, then consider trying out this method for excellent results you can count on.

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